Projects About
MealClub cover with blue mobile app screens, food imagery and playful nutrition branding Idealista Redesign cover with refreshed property search screens and green-blue brand system Appointment Pro cover with a purple SaaS calendar modification interface and appointment-management controls Ayuntamiento website cover with public service interface screens and institutional website redesign visuals Premios Alcalá 2023 website cover with awards homepage and category cards lumi cover with soft purple sensory devices, app screens and emotional technology visuals Hexacore cover with lunar interface screens for voice-first Hexabot support
Hexacore hero cover showing dark lunar interface screens for requesting and coordinating Hexabot support

Creative Direction

Worldbuilding

Visual Identity

Interface Atmosphere

Speculative Storytelling

Human-Machine Narrative

Hexacore
Operational sci-fi
for lunar support

Year 2025 · Self-initiated speculative creative direction concept

Portrait of Helena Fernandez Miralpeix used in the portfolio profile and footer

Helena Fernández
Miralpeix

Product Designer
Brand Strategist
Creative Direction

Operational sci-fi, not decorative sci-fi: Hexacore builds a lunar assistant universe where humans speak, Hexabots act and the system adapts to context.

The visual language is advanced, but grounded in pressure, distance, limited visibility and operational clarity.

What this case study highlights: worldbuilding, visual identity, interface atmosphere and storytelling can work together to make speculative technology feel operational and credible.

Operational, not ornamental.

Every visual decision supports action, status and context.

Dark, precise and readable under pressure.

The atmosphere comes from dust, glare, distance and low-visibility conditions.

Humans ask. Hexabots act. Hexacore coordinates.

The brand world is built around real-time support, routines, routes and adaptive response.

Hexacore moodboard with lunar surfaces, technical equipment, dark interface references and operational sci-fi atmosphere

A believable lunar assistant universe.

The universe is speculative, but the design language stays operational, readable and grounded.

Hexacore colour board with dark purple, blue and high-contrast interface accents for lunar operations
Hexacore moodboard with lunar interface references, dark gradients, human-machine imagery and technical typography

Technology, future, human and organic shape the visual balance.

Dark gradients, technical typography, human-machine imagery and blurred light references make the system feel futuristic, tactile and grounded.

Hexacore Hexabot visual board showing robotic support units for different lunar tasks
Hexacore visual showing a Hexabot support atmosphere inside the lunar creative universe

Hexabots are framed as operational support agents, not decorative robots.

Repair, transport, greenhouse support, exploration and emergency response become one modular assistance language.

Hexacore repair flow board with early interface structure for requesting Hexabot support
Hexacore map board with Hexabot locations, route context and task support zones

The interface atmosphere is built from signals users need under pressure.

Status cards, alerts, maps, routine updates and voice feedback become part of the brand atmosphere.

Hexacore wireframe board mapping the operating layer for profiles, tasks and Hexabot support
Hexacore wireframe board showing task flow, status logic and support request structure
Hexacore wireframe board showing route context, Hexabot status and operational support screens

The wireframes prove the universe is operational.

Humans ask, Hexabots respond and the system keeps every task readable.

Hexacore logo visual placed in a lunar space environment with dark operational sci-fi atmosphere
Hexacore final visual showing the messaging and human-machine support atmosphere

Hexacore becomes a believable assistant universe, not just a futuristic interface skin.

I connected lunar atmosphere, Hexabot behaviour, real-time information, routines, routes and operational clarity into one coherent world.

MealClub cover with blue mobile app screens, food imagery and playful nutrition branding Product

MealClub

Meal planning mobile app focused on food learning, recommendations and MVP UX.

Idealista Redesign cover with refreshed property search screens and green-blue brand system Product

Idealista Redesign

Marketplace UX redesign for clearer property search, comparison and decision-making.

Appointment Pro cover with a purple SaaS calendar modification interface and appointment-management controls Confidential SaaS

Workforce Operations Platform

Operational UX for tickets, appointments, schedules, tasks and employee workflows.

Ayuntamiento website cover with public service interface screens and institutional website redesign visuals Confidential Website

Municipal Website Redesign

Public service website focused on clear information and accessible navigation.

Premios Alcalá 2023 website cover with awards homepage and category cards Website

Premios Alcalá 2023

Event website and cultural communication structure for an awards experience.

lumi cover with soft purple sensory devices, app screens and emotional technology visuals Product

lumi

Sensory wellbeing wearable ecosystem for emotional awareness and calm interaction.

Hexacore cover with lunar interface screens for voice-first Hexabot support Product

Hexacore

Voice-first assistant concept for hands-free robotic support in extreme environments.