Helena Fernández
Miralpeix
Insights
Creative Direction
Worldbuilding
Visual Identity
Interface Atmosphere
Speculative Storytelling
Human-Machine Narrative
Year 2025 · Creative direction for a lunar assistant universe
Helena Fernández
Miralpeix
Product Designer
Brand Strategist
Creative Direction
Operational sci-fi, not decorative sci-fi: Hexacore imagines a lunar assistant universe built around pressure, distance and limited visibility, where the visual language has to feel advanced but still useful.
Hexacore builds a lunar assistant universe where technicians and colony families stay updated, manage routines and organise work routes with adaptive Hexabot support.
Creative premise
A believable lunar assistant universe
The visual direction had to feel advanced, but never ornamental.
Every image, colour and interface detail supports one idea: this is a system built for pressure, low visibility and human-machine coordination.
The universe is speculative, but the design language stays operational, readable and grounded.
Every visual decision supports action, status and context.
Dark surfaces, dust, glare and distance shape the atmosphere.
The system frames Hexabots as support agents, not decorative robots.
The brand world is built around real-time status, routines, routes and adaptive response.
Visual direction
Dark, precise and readable under pressure
Hexacore uses deep purple, dark UI surfaces, bright signals and hard contrast to create a credible lunar interface atmosphere.
The result is futuristic, but it behaves like a tool: clear, compact and built for scanning.
Hexabot language
Robots as operational support agents
Hexabots are presented as a fleet of useful assistants: repair, transport, greenhouse support, exploration and emergency response.
Their visual language needs to feel technical, modular and instantly connected to the task they perform.
The creative system makes the relationship simple: people stay informed, Hexabots act, Hexacore coordinates.
Interface atmosphere
A system that feels intelligent without becoming cinematic noise
The interface atmosphere uses status cards, alerts, maps, routine updates and voice feedback as part of the brand language.
It avoids decorative sci-fi panels and focuses on the signals a user needs: what is happening, what route to follow, which task is active and what needs attention.
World applications
How the universe expands across tasks
The creative world extends into repair, mapping, family routines and daily colony support scenarios.
These moments show how the assistant adapts its language to location, urgency, active routines, available Hexabots and each user’s route of work.
Creative outcome
What the universe proves
Hexacore becomes a believable assistant universe, not just a futuristic dashboard.
The creative direction connects lunar atmosphere, Hexabot behaviour, real-time information, routines, routes and operational clarity into one coherent world.